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Branding & Marketing a New Business

A new business needs an identity and exposure to get noticed. This overview will help with branding and marketing for a successful launch!

Brand Refresh or Full Rebrand? Should You Go Big or Go Home?

Before you decide on a brand refresh or brand overhaul for your business, here are a few things to consider...

A Simple Definition of Brand Positioning

This article will define brand positioning in simple terms and show you how to us it to create a powerful brand for your business.

Complete Guide to Creating a Promo-Friendly Logo

You’ve created your business plan, figured out how to fund your venture, and decided on your name. What's the next vital step? Find out...

Top 9 Fonts to Use When Advertising Your Business

For many types of businesses, signage, posters and banners are essential to attract customers and create community awareness about their...

"Marketing In Place" Tips from Gwen!

Watch my interview on "Tips for Marketing In Place"

Color & Font Inspirations

Font and color choices is where many people get stuck. Hopefully these ideas will help inspire you!

Branding & Marketing Tips for Startups

There’s a lot to do when starting a business, but don’t neglect the marketing and branding side of things. Here are 5 clever tips!

5 Tips for Your Company Logo Design

How do you as a serious professional stand out from the crowd and produce quality logos that don’t suck? Read on to find out.