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Top 9 Fonts to Use When Advertising Your Business

For many types of businesses, signage, posters and banners are essential to attract customers and create community awareness about their products and services. If that's the case for your business, this article is for you!

If you're looking to design a new logo/branding, new advertising or signage for your business, the standard fonts that a you may normally use aren’t going to work well enough to get the job done. "Display fonts" are what you'll need to make the most visual impact. Below are some of the best display fonts for highly visible logos and signage.

What are Display Fonts?

Fonts that can fit a broad category can be described as a display font. These tend to be designed for short-form or large-format applications such as billboards or posters. These types of fonts can also be used with logotypes, headlines or headings on websites, magazines, or book covers. These fonts can transcend styles and can be a serif font, slab serif, script, sans serif, and so on. Some fonts will include a display version in which the original design has been embellished or exaggerated for use at a larger size. To the right is a good example of a display font called Helvetica Now.

Below are our picks for 9 excellent display fonts. (But, honestly, there are literally thousands of other similar display fonts that work beautifully.) So, take a look — you might just find a font that becomes your new favorite for advertising, or even for your new business logo!

Contact Gwen for design assistance!

Need assistance with design of your business logo/branding, website, or signage? I can help! Contact Gwen Canfield at To see my work, visit


Article was edited by Creative Instinct. Original article by Jacob Cass—Graphic Arts Today


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