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This isn’t about which tool is “better.” Canva is great for speed, consistency, and non-designers. Adobe is better for precision, flexibility, and custom work. The real problem isn’t Canva — it’s using templates without strategy. When branding is clear, both tools can work well.

Design is purposeful. Decoration is visual noise. Good design solves a problem. It guides attention, supports content, and improves understanding. Decoration exists just to fill space.

People decide how they feel about a website in seconds. Professional websites share a few key traits: Clear structure, Consistent typography, Breathing room (white space), Focused messaging

Branding is one of the most misunderstood parts of running a business. Many people think branding starts and ends with a logo. In reality, your logo is just one expression of your brand — not the brand itself. Branding is how people perceive your business. It’s the feeling someone gets when they land on your website, read your emails, or see your social posts. It’s the tone, the consistency, the clarity. A strong brand answers questions before they’re asked: Is this business

Creative Instinct Ownership Transition: Frequently Asked Questions As Creative Instinct prepares for an ownership transition effective January 1, 2026, we want to provide clarity and reassurance for our clients. After working alongside founder Gwen Canfield for the past two years, Emma Morrow will officially be taking ownership of Creative Instinct.

Emma Morrow is a graphic design professional with a strong foundation in both creative design and marketing strategy. She holds a Bachelor’s degree in Graphic Design with a minor in Marketing from Austin Peay State University and brings a thoughtful, detail-driven approach to every project she works on.

If you’re a small business owner, you’ve probably heard that being visible on Google is essential for attracting customers. But here’s...

Design is everywhere. When it's bad, it can be hilarious. Here are some epic design FAILS we found online.

A brand’s visual identity is more than just a logo—it’s the foundation of its public image.

Design is constantly evolving, and 2025 is set to bring exciting trends that push creativity to new levels.

In today’s digital world, consumers crave authenticity. They don’t just buy products; they buy stories, emotions, and connections.

Design is everywhere. When it's bad, it can be hilarious. Here are some epic design FAILS we found online.

In today’s competitive market, creating personalized customer experiences is key to standing out. Here are some tips on how to do it!

For small businesses, optimizing for local search is essential to attract nearby customers. Here's how...

Color plays a crucial role in how consumers perceive your brand!

Running a small business is an exciting journey filled with countless opportunities to grow and connect with your audience.

In today’s digital age, your website is often the first impression potential customers have of your small business.

Local landing pages are a powerful tool for multi-location businesses seeking to enhance their online presence and drive local customer...

The 2024 Trend Report from Creative Market offers a fascinating glimpse into the future of graphic design...

In today's fast-paced and highly competitive market, branding has become more crucial than ever...

Design is everywhere. When it's bad, it can be hilarious. Here are some epic design FAILS we found online. Have yourself a good laugh - we d

Making a brand that really clicks with the people you want to reach is super important for a growing business...

Note: We did NOT design these! :-) Design is everywhere. When it's bad, it can be hilarious. Here are some epic design FAILS we found...

Canva seems like a dream come true for those who want to take matters into their own hands. However, the ease of use comes with a price...