What Are Local Landing Pages and How Do They Help Your Website Rank Higher on Google?

Gwen Canfield
Jul 31
2 min read

If you’re a small business owner, you’ve probably heard that being visible on Google is essential for attracting customers. But here’s the thing—not everyone knows exactly how to make that happen. One powerful tool that can help is local landing pages.

Let’s break down what they are and why they can help your website show up higher in search results.

What is a Local Landing Page?

A local landing page is a specific page on your website designed to target customers in a particular city, neighborhood, or area.

For example:

If you run a cleaning service in multiple cities, you could have a landing page for “Cleaning Services in Nashville” and another for “Cleaning Services in Clarksville.”
Each page is tailored to people searching for your services in that specific location.

Think of it as creating a virtual “welcome mat” for customers in each area you serve.

Why Are They Important for Google Rankings?

Google’s job is to connect people with the most relevant results. When someone searches for a local service—like “coffee shop near me” or “roof repair in Springfield”—Google tries to show pages that match both what they need and where they are.

Here’s how local landing pages help:

1. Better Local SEO

Each page gives you a chance to include city-specific keywords (like “plumber in Franklin”), making it easier for Google to know you serve that area.

2. Improved User Experience

Customers immediately see that you work in their city, which builds trust and increases the chance they’ll contact you.

3. More Search Visibility

Having multiple pages for different locations means you can show up for more local searches—not just one general listing.

4. Competitive Advantage

Many small businesses only have one generic “Services” page. Local landing pages set you apart by showing you’re truly local and accessible.

What Makes a Good Local Landing Page?

To really work, your landing pages should:

Include the city or neighborhood name in the page title and throughout the text.
Have unique content (don’t just copy and paste the same page for every city).
Feature local details, like maps, customer reviews from that area, or photos of your team working locally.
Include a clear call-to-action (phone number, booking button, etc.).

The Bottom Line

Local landing pages help your business appear in the exact searches your potential customers are making in their area. By creating tailored pages for each location you serve, you’re not just helping Google understand your business—you’re making it easier for customers to find and choose you.