Ownership Transition: Frequently Asked Questions

As Creative Instinct prepares for an ownership transition effective January 1, 2026, we want to provide clarity and reassurance for our clients. After working alongside founder Gwen Canfield for the past two years, Emma Morrow will officially be taking ownership of Creative Instinct.

This transition has been thoughtfully planned with continuity and client relationships at the forefront. Below are answers to some frequently asked questions to help explain what this change means—and what it doesn’t.

Who will be the new owner of Creative Instinct?

Effective January 1, 2026, Creative Instinct will be owned by Emma Morrow, who has worked closely with Gwen Canfield and Creative Instinct clients for the past two years. Emma has been directly involved in ongoing projects and client relationships, ensuring a seamless transition.

Emma holds a Bachelor’s degree in Graphic Design with a minor in Marketing from Austin Peay State University. She also owns Elevation Branding & Design and brings a strategic, thoughtful approach to creative work.

Who should I contact moving forward?

Clients may continue to reach out directly to Emma:

Email: emma@creativeinstinct.biz

Phone: 615-887-5124

Will there be any changes to services, pricing, or contracts?

No. There will be no changes to services, pricing, or existing contracts. Creative Instinct will continue operating as it always has, with the same level of quality, reliability, and care.

Will Creative Instinct still operate under the same name?

Yes. Creative Instinct will continue operating under the same name and brand, serving clients from Mount Juliet, Tennessee, and beyond.

Will I still be working with the same creative approach?

Yes. The creative process, standards, and commitment to thoughtful, effective design will remain the same. The goal of this transition is continuity—not disruption.

What’s next for Creative Instinct?

Looking ahead, the focus is on building on the strong foundation already in place—maintaining trusted client relationships while allowing room for thoughtful growth. Creative Instinct will continue to provide clear communication, dependable service, and creative solutions that support each client’s evolving needs.

A Final Note

We are grateful for the trust our clients place in Creative Instinct and for the foundation Gwen Canfield has built. This transition represents a continuation of that work, with a commitment to serving clients with the same care, creativity, and consistency.

If you have any additional questions, please don’t hesitate to reach out.

Email: emma@creativeinstinct.biz

Phone: 615-887-5124

Book a free call: calendly.com/emma-creativeinstinct/designconsultation