A question I always ask my clients is, "What style, look/feel, colors do you like?" Font and color choices is where many people get stuck. Hopefully the ideas below will help inspire you!
COLOR SCHEME INSPIRATIONS
A great color scheme is essential for your company's brand. Your logo should be simple, clean, and memorable. In most cases, it's best to stick with two colors, but a third color can be added as an accent. A professional logo designer will create your logo with various applications in mind, such as web, print, signage and embroidery. These applications require your logo artwork to be provided in vector and raster formats, such as EPS, PDF, JPG, and PNG. (Always request these formats from your designer.) Below are a few color palettes for inspiration.
More than almost any other design element, fonts deliver both message and feeling to your viewer almost instantaneously, so it's important to pick the right one for your business. There are five basic types of fonts: Serif, Slab Serif, Sans Serif, Script, and Handwritten. Below are a few examples.
A few fonts for inspiration: