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Why does your business need a good logo?
A professionally created logo increases trust by confirming your ability to create. It describes who you are, what you do, and how those things help clients. It conveys that you perform excellent work to those who are unfamiliar with your company or products.
People will wonder how well you can supply your goods and services if your logo appears unprofessional. Have you ever clicked the return button or selected one business over another just because it appeared to be more trustworthy? People make snap judgments and poor design makes people leave.
Create a strong logo to stand out to consumers, ensure they remember your brand and cultivate positive associations with you. Deep symbolic connections between logos and human emotions and memories exist.
Invest in your logo design. It’s what matters most for increasing your credibility and pulling consumers in.
What is a "good" logo?
For a small business to rapidly connect with its audience, its logo must be simple to understand and obvious. It's crucial to keep your logo's design straightforward and SIMPLE so that it functions across all media platforms and looks good in any size.
Unlike large corporations, most small brands don't often have a significant marketing budget or a long history of brand awareness that allows consumers to associate them with their goods or services. Your logo must therefore instantly communicate who you are and what you do.
There are several factors to take into account when reducing your brand to a single mark, from concept through roll-out. A great small business logo simply requires three things: excellent typography, eye-catching color scheme, and a potent visual component.
Keep your logo's design straightforward and SIMPLE so that it functions across all media platforms and looks good in any size.
When developing a logo or brand, the choice of typefaces and the way they are ordered are just as crucial as the use of color, imagery, or graphics. This is because individuals use how a word looks to determine how it sounds to determine how they feel.
Emotional connection is sparked by strong branding. Your font should provoke interest, inspire confidence, and encourage optimism. Such emotions can be evoked by typography without the audience even being aware of it.
Typography is used to convey personality and tone of speech. Choose a font that expresses the values of your business, whether it be elegant, conventional, quirky, or modern.
Your logo's color will influence how people see it and may even influence their choice to make a purchase. Using color consistently across your marketing increases brand recognition by up to 80%.
The appropriate colors depend on your target audience. You've observed that some industries seem to favor particular colors. For instance, because blue symbolizes stability and dependability, banking companies frequently utilize blues. Blue is a color that brands use to encourage trust in their goods and services.
Pick your color(s) based on the feelings you want consumers to experience and the actions you want them to take. Take into consideration human psychology, culture, trends, and context.
The most powerful brands stick to a simple color palette of less than three main colors. They also use solid colors rather than gradients. Keep in mind color looks different on screen and in print. Make sure you can reproduce your colors accurately.
Using color consistently across your marketing increases brand recognition by up to 80%.
Although 72% of the best brand names are made up of words or acronyms, those names create an image in someone’s mind using typography. The same can be done with graphic elements, symbols, and icons.
A visual element adds interest and makes your logo memorable. It has to grab the attention of a consumer for 10 seconds for them to memorize it and form an opinion about it.
A visual element adds interest and makes your logo memorable.
Your logo is the visual foundation of your brand identity.
Design matters! Especially if you want people to support you financially and spread the word about you. You need to provide your small business with the tools it needs to succeed when you invest in your branding.