In today's world, where there are many online resources and tutorials for doing things yourself, it might seem like you can do anything, even design a logo. You might think, "How hard can it be?" Here are some surprising things that might change how you see this.
Did You Know?
Did you know that 94% of people get their first idea about a company from its logo? Yes, that's true! Your logo is like the face of your business. It shows what you believe in, what you're like, and how serious you are. It's the first thing your possible customers see and remember. So, with so much at stake, is it smart to take a risk with a DIY logo?
94% of people get their first idea about a company from its logo
Even though it's really tempting to save money and have complete control, designing your own logo can be a bit tricky. You might be good at making things look nice, but making a logo is more than just making it pretty. It's about telling a story with pictures, showing what your business is all about, and making a picture that your target customers really like.
Here's something to think about: A study found that 75% of people decide if a company is believable based on its logo. This means your logo can quickly make people trust you or make them unsure about you. It's a very strong tool that can either help your business a lot or make it struggle.
75% of people decide if a company is believable
based on its logo
This is not to say you're not creative or good at this, but when you're making a logo that really shows your brand and gets people interested, it's often better to ask professionals for help. They know a lot about why colors, fonts, and shapes make us feel certain ways, and how they can tell messages.
Just remember, your logo shows what your brand is all about. Let's make it really shine!
Lack of Design Expertise and Creativity
Making a good logo is more than just picking a cool font and putting some shapes together. It's about learning design rules, understanding colors and fonts, and making things look good.
Cookie-Cutter Templates and Lack of Uniqueness
You've probably seen those basic logo patterns online, right? They say you can make a logo fast and easy. But here's the problem: What's the real price for these quick tricks? I'll tell you – it's that your logo won't be special, and it won't show what your brand is really about.
Sure, these shortcuts can save time, but they won't show what's special about your business. Think about it: your logo is like your brand's face – the picture people remember. Using a shortcut might make you look like lots of other businesses with the same logo.
Using a shortcut might make you look like lots of other businesses with the same logo.
Inconsistency and Brand Identity Issues
It's part of a big plan, like a brand puzzle. This plan has fonts, colors, and other things that look good together. It's like a whole set that shows your brand.
Why is it important to be the same all the time? Well, being the same helps people know and trust you. When they see your logo and other brand stuff everywhere, they start to like your business. It's like having a friend you know well – you trust them. That's why having the same look is good for your brand.
The Benefits of Professional Branding
When you get help from brand experts, it's like having a super creative team with you. They'll learn about your business and what makes it special. This special thing is what makes your brand awesome. They'll think about everything – your goals, who you want to talk to, and what's cool right now. It's like planning a trip to success, step by step.
Did you try to DIY, but Need Help?
Link to original article: https://inkbotdesign.com/design-a-logo-yourself/