The Power of First Impressions: the Importance of Brand Design for Business Success

Creating your own logo and website is possible with various available resources. However, investing in a professionally designed brand and a corresponding website can significantly benefit your small business.

For a small business, it's crucial for customers to easily recognize and remember your brand amidst the sea of other graphics and ads they encounter. A professional brand and graphic designer can enhance your reputation and convey to customers that you're not only an expert but also a trusted business, all because you present yourself so well online. People react strongly to visuals, so it doesn't take long for them to form an opinion about your design, both in your physical business space and online, including your website and social media.

In a world where consumers are bombarded with numerous ads, the most visually appealing ones stand out. DIY designs often get overlooked and can even be seen as untrustworthy or worse, as scams. We can affirm that having a seasoned graphic designer handle your design work will save you time and draw in more clicks. A professional design across all your platforms, from brochures to signage to online ads, adds substantial value to your offerings, attracting more buyers.

A unified brand design created by a professional graphic designer also communicates a positive, reassuring, familiar, and dependable message to customers. They recognize your branded designs more easily, forging a strong brand identity with your business. We're all familiar with the saying, "You only have one chance to make a first impression," and that's just one reason why investing in professional design for your small business is vital. Here are some statistics that underscore the value of good design:

Good design sets the tone for the first impression.

You have approximately 50 milliseconds to grab someone's attention, so maintaining good design across social media, marketing materials, and your website is crucial for consistency and professionalism.
94% of first impressions are tied to your website's design, and 38% of users will stop engaging with a website if it's unattractive.
A poorly designed homepage can impact your bounce rate, meaning visitors leave after only viewing the homepage.

Builds trust

75% of website credibility comes from design.
A well-designed website helps turn visitors into customers.
Think of your website as a welcoming storefront, standing out against your competition and providing a positive experience.
The more time customers spend on your website, the more likely they are to make a purchase.
Good design increases your small business's value, boosts sales, and leads to better financial outcomes.
Maintaining a consistent look on your website, social media, and marketing materials (like business cards and brochures) shows that your small business is professional and values quality, customers, and its brand.

Responsive

89% of consumers switch to competitors after a bad website design experience.
74% of users are likely to return to a well-designed, mobile-friendly website.
Nowadays, more people browse websites on their phones, so your website must be mobile-friendly.
Websites should adapt well and look appealing on all screen sizes, as a lot of browsing is done on mobile devices or tablets.
Responsive websites rank higher in SEO, helping you reach organic users and present your brand positively online.

Remember, Google favors well-designed websites, which is why they offer tools like Google Fonts and Google Analytics to help your brand look exceptional online.