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Color Psychology: How to Choose the Right Colors for Your Business Website

You may already know that specific colors bring different emotions and meanings. But how does that translate into the design of your business website? Let's briefly explore the psychology of colors and how they affect people who visit your business website.

You may already know the meanings of popular colors. You may be attracted to blue when you’re looking to relax, whereas some colors like orange may not be suitable to use in formal documents in business.


These characteristics help explain why specific colors are well-known in certain sectors. For instance, blue is one of the colors frequently used by banks, and red is advised for brands that deal with dating services. A customer visiting the website with a bright yellow color to read about deep breathing and relaxation may need clarification, regardless of whether they can explain the reason.


Step 1:

Take note of the meanings that go along with colors in web design


Think about the shared meanings that are associated with specific hues. What colors are you aware of? Which one surprised you?


Blue

Blue is known to reduce appetite, which is why the use of it on a food-related site could be a bit off-putting for people visiting the site. Many believe that the reason is that there aren’t any everyday things with blue. Outside of food, blue is among the most sought-after colors among both genders. Since many naturally gravitate towards blue, companies often pick this color to build trust or create confidence.


Yellow

Yellow is playful and fun; however, it is vital to remember that it’s also employed as a warning signal. It’s a vibrant color that increases the level of emotion and creates excitement for your customers when used in small quantities. Still, it gets abrasive and overwhelming when used in more significant quantities. For accent colors, yellow is a great way to emphasize an individual call to action.


Green

Green is so strongly associated with nature and is eco-friendly that the color alone could send an impression that a business is ethical. Additionally, green is getting more sought-after because it has the soothing characteristics of blue and the stimulating positive effects that yellow can bring. Some other common associations are money and growth, which makes green a popular option across many industries.


Orange

Orange is the latest black, also known as the red of the moment. However, it’s not an easy color to deal with. Although it’s popular with children, most adults prefer it or don’t. Therefore, incorporating it into your site targeted toward adult customers should be handled carefully. Orange is associated with excitement, energy, and enthusiasm. It also evokes warmth. For certain businesses, this color is a crucial factor in establishing your brand’s personality and convincing customers to take action.


White

If you’ve heard of the expression “white space,” you might know the significance of the colour white in website design. White creates a sense of liberation, giving visitors to your website the breathing space needed to absorb the information you offer.


However, white also has a significant drawback: it can be eye-strain when pure white is combined with black and could be perceived as unnatural, harsh, or off-putting. A practical solution is to choose an off-white, such as ivory, which has the same benefits as white, but with a warmer hue that can be more soothing.


Black

Black is definitely among the top widely employed colors, but you must be aware of it because it comes with various conflicting connections. For instance, it’s an edgy color. However, it’s also formal and still traditional. If used in moderation, black can provide an earthy effect. However, it can quickly dominate your design if used too often.


The good thing is that white and black can have numerous, diverse shades between them, which means having darker and lighter tints will provide the same benefits, but with fewer negatives.


Red

Red can trigger strong emotions because it’s among the most evident shades within the spectrum. It is often associated with passion, love, and drama, but it can also represent the power of aggression, strength, or even anger. It is therefore recommended in minimal amounts.


Since it strongly encourages action, many web designers believe that it’s the best choice for buttons and other calls to take action. The research doesn’t necessarily back this argument. It shouldn’t be the only option. In a prior blog post, we discussed our method of generating clear calls to action.


Purple

Like orange, purple could be polarizing. It will probably draw female patrons but will immediately turn off male customers. Purple is a combination of the power of red and the stability of blue, contributing to its feeling of luxury and regal. It also signifies mysteriousness, creativity, or even wisdom. It’s not advised for all professions; however, it may be the ideal option for a few.


Pink

Pink is associated with gender and is commonly utilized to signify femininity and softness. In lighter shades, it may appear delicate and fragile as a flower, while in darker shades, it may appear exuberant or even raucous. Similar to red, pink symbolises love. However, it’s a gentler and more intimate affection than our intense love for red. This softness is a great fit for baby products and confectionery.


Brown

Brown is not the most popular color used in web design. Women and men are not fond of it, and mixing it with other shades is difficult. Its positive attributes are reliability and toughness. However, it requires an eye for design to avoid it looking dull and dark.


A contemporary alternative to brown and pink, which has gained popularity in recent years,