Branding & Marketing a New Business



So, you're going to start a new business? Awesome! But it's not enough to just have a business, it needs an identity and exposure to get noticed in the marketplace. This overview will help you take a few steps in branding and marketing for a successful launch.

  1. Consider Your Differentiators What are your products/services, and what is your pricing structure? Who are your competitors, evaluate what makes your product or service different from theirs. If there are no differences try brainstorming how could our services be better? Consider who might buy from you, and why (instead of going elsewhere). Compile these answers into an organized document, and that's a great start to a business plan!

  2. Decide on a Company Name Next come up with your company name. Make sure it makes sense in conjunction with what you do or sell. If not, fix that so people can understand who they'll be doing business with once they visit your website or storefront for the first time.

  3. Design Your Logo Finding the perfect design for your business is key to coming up with an original brand that will stand out from competitors. Keep your logo's design simple to ensure it's legible in print, digital, and embroidery. To make sure you get it right, hire someone who specializes in graphic design. They can help you create the perfect unique logo, and also ensure the artwork is configured correctly for printing and digital formats.

  4. Set Up Social Media Set up social media accounts for your business. I recommend Facebook and LinkedIn, and for some businesses, Instagram. Make sure all social media pages point back towards your business website where people can find out more about what you offer. Always include a link to your site in every post you make on social media. This drives traffic to your website! Which brings us to . . .

  5. Design Your Website Whatever you do, do NOT stop after step 3! Social media is important to a new business, but a website is an absolute must. It is how you establish credibility, communicate with your customers and grow your customer base; all of these factors are pivotal to a company's success in today’s digital economy. There are many website builder platforms available online today, many of them are quite user-friendly. But regardless of what tool is used, creating a website still requires an eye for design and layout. It also can be very time consuming. Time is your most precious commodity! Consider hiring a professional designer to build your site. Not only will your site look it's very best, it will be search engine optimized to get found on Google. Then you can get back to your real job - building your business!

  6. Make a Marketing Plan "If you build it, they will come." A nice idea, but not true when it comes to busi