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Best Practices for Business Rebound

Implement the practices below using your website, social media, and email blasts. If you can spend a bit more, have signage printed that conveys these messages to your customers and staff.

1. Keep yourself safe & informed.

Stay up to date by following credible, official sources so you can respond quickly to changes that could affect you or your customers.

  • Follow your local government health department to stay up-to-date on changes in your area

  • Follow World Health Organization (WHO)

2. Stay in touch with your customers.

Proactively share information with your customers using email, your website, Facebook Page, Instagram Business Profile, or however you typically connect.

  • You might share how you're keeping your premises or products safe, how people can place orders, your re-open plans and safety guidelines for customers & staff

  • Notify customers of changes to your availability or services

3. Bring your business online.

If possible, try offering your products or services online via your website and social media promotion. Offer online appointments via your website. For brick-and-mortar, promote your re-open along with your adjusted policies and safety guidelines.

4. Prepare a customer service plan.

Stay responsive and transparent with customers by preparing for inbound questions and requests.

  • Chat in real time using Messenger, Instagram Direct Messages or a WhatsApp business profile

  • Set up instant-reply messages for frequently asked questions

5. Provide a list of frequently asked questions.

Prepare a list of responses for questions your customers are likely to ask, and provide as much information as possible on your website.

  • You might provide answers on cancelling orders, rescheduling events or pausing memberships

  • Give thorough answers so your policies are clear for customers

Contact Gwen for design assistance!

Need assistance with design of your company's branding, website, or health & safety signage? I can help! Contact Gwen Canfield at


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