5 Tips to Convert Your Website Visitors to Customers
You Only Get 1 First Impression
ow Your website is often the FIRST impression people get of your business. Fair or not, your company will be judged by how it looks online, so make sure to give your site some love! From fonts that catch eyes on a crowded screen, to images that capture attention with color contrast - find what works for you and stick with it. Here are some tips.
1. HELP PEOPLE FIND YOUR SITE
SEO (Search Engine Optimization) still matters because people will find your web page through Google searches. You might have heard the term "keywords?" These are various descriptive words that are programmed into the html of your site. Sounds confusing? Don't worry, Google doesn't look at keywords much anymore. But it does look at your site's page title tags, header tags and page descriptions. Submitting your completed site to Google for indexing is also key. However, the very best thing you can do to make your site rank higher in search is to write good, descriptive content. This is where a lot of my clients get stuck. Which brings me to the next point...
2. CONTENT, CONTENT, CONTENT
These days, most people want information fast, and they don't have time to read your life story beforehand. Keep the text on your site concise and descriptive of your products/services and where/with whom you serve. The top of your home page should always tell people what you offer and how it benefits them. This can go a long way in terms of conversion rates (turning site visitors into paying clients!)