CASE STUDY

Arkansas State Employees Association

BRANDING & WEB DESIGNED IN TENNESSEE,

FOR SMALL BUSINESSES EVERYWHERE.

PROJECT BACKGROUND

The Arkansas State Employees Association (ASEA) is provides the highest quality representation, support, and advocacy for all Arkansas state employees. Their mission is to help create a better career environment for workers across the state, while also working to improve the quality of government services. Since 1967, ASEA has been working with the state government to promote high standards of professionalism, integrity, and accountability throughout the workforce.

HOW WE HELPED

Our team recently had the opportunity to work with ASEA. We worked closely with their team to create a comprehensive branding strategy that would enable them to reach new customers and grow their organization. This included designing eye-catching logos, developing visually stunning collateral, and creating a new website that was intuitive and easy to navigate. The result of our collaboration was a dynamic brand that truly captured ASEA's values and message.

"Creative Instinct continues to impress be it updating our marketing materials, designing our newsletter, or creating a web site that attracts new customers with its modern design. Easy to work with and affordable we will be partners for a long time."

- John Bridges, ASEA Executive Director

BRAND DEVELOPMENT

Our focus is to help businesses tell their brand story through inventive visual solutions that connect emotionally with their target audience. For ASEA, we studied their brand, understanding how their brand relates to their customers, so we could identify what to emphasize in their new website design, logo, and collateral. Our designs are created to effectively showcase industry expertise, deliver the message and stand out from the competition.